Daily Sunscreen Stick SPF 30 

Winner of the 2010 NAPPA Award!

About Shady Day

One day while vacationing at the beach together with our children we both complained about how messy and difficult it was to apply sunscreen on our children. It was difficult to keep the children still enough to apply the lotion and required us to clean up afterwards. After the kids set off to play, we sat and thought about creating a better way to apply sunscreen for small children and for people who required frequent applications of sunscreen. The application had to be fast, easy, effective, and mess free. Suddenly we had the epiphany of applying sunscreen lotion on a wipe.

In 2004, we began working on manufacturing a sunscreen wipe. Also, big fans of the sunscreen stick we created one that we felt included all of the best ingredients. With Jennifer’s husband’s advice (he is a dermatologist) we also wanted our products to have a high SPF, effective for protecting children and adults.

Two years and much research later we launched our company and products in April 2006. We had two goals in mind: educate parents and caregivers on the importance of daily sun protection and provide them with high quality, convenient ways of applying the sunscreen.

We believe in these products and use them on our own children. We are excited to offer our complete product line which are great for the entire family!

Frequently Asked Questions

Q: When do I need to protect myself from sun exposure?
A: Protection from sun exposure is important all year round, not just during the summer or at the beach. Any time the sun's ultraviolet (UV) rays are able to reach the earth, you need to protect yourself from excessive sun exposure. UV rays can cause skin damage during any season or temperature.Remember: UV rays reach you on cloudy and hazy days, as well as on bright and sunny days. UV rays will also reflect off any surface like water, cement, sand, and snow.

Q: How can I protect myself from the sun's UV rays?
A: When possible, avoid outdoor activities during midday, when the sun's rays are strongest. This usually means the hours between 10 a.m. and 4 p.m. You can also wear protective clothing, such as a wide-brimmed hat, long-sleeved shirt, and long pants.

Q: What can excessive exposure to UV rays do to my health?
A: UV exposure appears to be the most important environmental factor in the development of skin cancer and a primary factor in the development of lip cancer.

Q: Do I have to wear sunscreen every day?
A: Yes, it is highly recommended. Most sunscreens these days shield you from both ultraviolet A and B radiation. While UVB rays are the ones that cause sunburn, UVA rays penetrate deep into the base layer of the skin, where they break down the proteins that keep skin firm and young looking. (Both kinds of UV contribute to skin cancer.) UVA rays are the ones that lead to wrinkles and age spots and they beat down on you from dawn to dusk every day of the year, even when you're in the car or indoors, since they can penetrate glass.

Q: Do the waterproof versions really work?
A: The government recently decided to prohibit sunscreen makers from using terms like "waterproof" or "all-day protection" because there's not enough evidence to support those claims. And as with any other sunscreen, you're likely rub the lotion off as you move around, wipe the sweat from your brow, or dry yourself with a towel. So reapply every hour or so, even if you're just sitting there -- more often if you're swimming or sweating it out on the tennis court.